Category Archives: Research

May22

Introducing the Shop.org Planning Guide for Father’s Day, Back to School and Back to College

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 22, 2013
Be the first to comment | Also posted in Marketing, Merchandising, Mobile, Social Media |

We’re already a quarter of the way through the year, which means Father’s Day, Back to School and Back to College shopping seasons are upon us. And on that note, we’re excited to release the new “2013 Shop.org Planning Guide: Spring/Summer” for Shop.org members. Taking a cue from our annual in-depth Shop.org Holiday Strategy and [...]

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May15

Shop.org’s snapshot of the rise in tablet adoption

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 15, 2013
Be the first to comment | Also posted in Mobile |

U.S. online retail sales for the first quarter of 2013 topped $50.2 billion, according to comScore, reflecting a 13 percent year-over-year growth. But one of the more interesting statistics was that U.S. online consumers spent an additional $5.9 billion on their tablets and smartphones specifically. As NRF Chief Economist Jack Kleinhenz noted back in  February, [...]

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Apr08

How organizational structures are changing – and which questions to ask in the process

By Fiona Swerdlow, Head of Research, Shop.org | Published: April 8, 2013
Be the first to comment | Also posted in IT/Operations, Marketing, Merchandising, Mobile, Retail Companies |

In any industry – and especially in retail – evolution comes with the territory. More often than not it’s a visible change, something customers can tangibly see or feel. But as Shop.org’s March webinar about designing the retail organization of the future showcased, retail executives are actively thinking about – and taking action on – [...]

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Apr04

How retailers should prioritize the demand for same-day delivery

By Vicki Cantrell, SVP, Communities, NRF and Executive Director, Shop.org | Published: April 4, 2013
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Members tell me they like being part of the Shop.org community for many reasons: our community spirit, networking, events, research, and thought leadership, just to name a few. My team and I are committed to bringing you the best from all of these areas throughout the year. I am very pleased to focus today on [...]

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Mar18

How targeting online Easter shoppers via mobile devices can yield sales, engagement

By Fiona Swerdlow, Head of Research, Shop.org | Published: March 18, 2013
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For winter-weary consumers, Easter signals a return to warmer weather (we hope!) as well as a chance to get out and celebrate a bit.  According NRF’s 2013 Easter consumer spending survey conducted by BIGinsight, 21 percent of Easter shoppers plan to make some part of their purchases specifically online this year. Online Easter shoppers expect to spend [...]

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