Category Archives: Mobile

Mar15

How to boost conversion, sales during the spring gift-giving season

By Fiona Swerdlow, Head of Research, Shop.org | Published: March 15, 2012
Be the first to comment | Also posted in Marketing, Research |

I’m thrilled to see signs of spring outside here in the Northeast – not to mention the many (um, paper) catalogs in my mailbox touting Easter goods and spring clothes. For the moment, online consumers are gearing up for St. Patrick’s Day later this week – per a recent BIGinsight survey for NRF, almost 3 [...]

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Feb09

Online shoppers to tap smartphones, tablets for Valentine’s Day shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 9, 2012
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Valentine’s Day presents a smart opportunity to boost Q1 sales, and the signs from consumers are encouraging. According to NRF’s 2012 Valentine’s Day survey by BIGinsight, almost two-thirds (62.2%) of U.S. online shoppers plan to celebrate the holiday, dishing out treats such as candy, cards and flowers to everyone from their spouse or significant other to family members, [...]

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Feb01

How digital will impact the next generation of in-store shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 1, 2012
3 Comments | Also posted in Marketing, Retail Companies |

Bryan Eisenberg always provides fresh insight, and his bold opening during the “Future Shopper” session at Shop.org’s First Look Track proved no different as he started, “The future is here – it’s just not widely distributed yet.” While most of us have an inkling that the next generation of consumers is growing up with high [...]

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Jan20

Proof that tablets are here to stay

By Fiona Swerdlow, Head of Research, Shop.org | Published: January 20, 2012
Be the first to comment | Also posted in @Shop.org, Events |

As quickly as retailers were asking themselves how to optimize for those tiny little smartphone screens, along came tablet devices with – comparatively speaking – oceans of space to fill. Plus, it turns out, consumers use their tablet and smart phone devices for different purposes and in different ways. Little surprise, then, that designing for [...]

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Oct21

How online shoppers plan to spend this holiday season

By Fiona Swerdlow, Head of Research, Shop.org | Published: October 21, 2011
1 Comment | Also posted in Holidays, Research |

That whooshing sound? Yep, it’s 2011 rushing past us. Of course, retailers have spent months getting ready for the impending holiday season, which now requires deft management not only across stores and websites, but also myriad mobile devices and social media outlets (a heads up here – I’ll be posting more on retailer preparations and [...]

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