Also posted in Holidays, Research
The rise of mobile retailing isn’t news. But the impact of mobile shopping on Cyber Monday is. Nearly 25 million Americans are expected to shop on a smartphone or tablet today, up 22 percent from 2012 and a huge increase from the roughly 4 million who did so in 2009, the first year NRF tracked [...]
Anyone who spent time at this year’s Shop.org Annual Summit came away with a plethora of ideas, best practices, advice and lessons about modern retail – and mobile was at the top of the list. Since mobile retailing really got off the ground just three years ago, it’s still an area filled with questions for [...]
Also posted in Holidays, Marketing
Half the retailers Shop.org surveyed this summer told us that they started planning the upcoming holiday shopping season as early as April or May. After months of preparations, retailers are doing final reviews and tests to ensure that all systems are ready for the holiday rush. One of the most intriguing areas on the digital [...]
Also posted in: Holidays | Marketing Tagged Bing, Black Friday, Black Friday weekend, geo-targeting, Holiday, holiday13, paid search, PLAs, product listing ads, search, Thanksgiving, Yahoo!