Category Archives: Merchandising

Sep13

eBags exec offers advice on how to make Facebook less “sticky”

By Sarah Rand, Senior Director, NRF | Published: September 13, 2011
1 Comment | Also posted in Events, Marketing, Retail Companies, Social Media |

After an unfortunate experiment with a stick of chewing gum, I still distinctly remember my mom using an entire jar of peanut butter on my hair. I was 10 years old, and as I realized the peanut butter wasn’t working and a severe haircut was in my very immediate future, I learned the lesson: there [...]

Also posted in: Events | Marketing | Retail Companies | Social Media Tagged , , , , , |
Interact: Permalink | Post a comment | 1 Comment/Trackback
Sep13

Tips to improve page-load time, make your emails bullet-proof, optimize mobile and more

By Megan Conniff | Published: September 13, 2011
Be the first to comment | Also posted in Events, Marketing, Social Media |

Allan Dick’s panel of experts was at it again during this year’s “40+ Specific Things You Can Do To Make More Money Next Week” session at the 2011 Shop.org Annual Summit. Dick gathered experts to focus on topics such as SEO, cookies, welcome series emails, page load time and more for the two-part session. I [...]

Also posted in: Events | Marketing | Social Media Tagged , , , , , , , , , , , , , , , , , , , , , , |
Interact: Permalink | Post a comment
Sep13

Forrester’s Sucharita Mulpuru discusses where mobile is right now

By Ellen Davis, SVP | Published: September 13, 2011
Be the first to comment | Also posted in Events, Marketing, Mobile, Research, Retail Companies |

The latest edition of the State of Retailing Online, which was released this morning, offers great insights to retailers on headcount, globalization and merchandising. And without a doubt, much of the buzz from this report – and others before it – come from evaluating and understanding opportunities in the mobile space. In advance of the [...]

Also posted in: Events | Marketing | Mobile | Research | Retail Companies Tagged , , , , |
Interact: Permalink | Post a comment
Sep13

How Columbia used technology to reinvigorate its brands

By Megan Conniff | Published: September 13, 2011
1 Comment | Also posted in Events, Retail Companies |

Columbia Sportswear Company has been in existence since 1938, but by 2008, execs at the company were afraid that growth had stagnated. Worse, there was fear that Columbia wasn’t a brand that tapped into young consumers. Can a brand be “middle-aged”? Innovation and technology were the keys to expanding market share and increasing sales, according [...]

Also posted in: Events | Retail Companies Tagged |
Interact: Permalink | Post a comment | 1 Comment/Trackback
Jul18

Want to grow sales? Golfsmith eCommerce director says use video

By Jonathan Carden, Coordinator, NRF | Published: July 18, 2011
1 Comment | Also posted in Events, Marketing |

As any golfer like myself knows (and I use the term “golfer” extremely loosely in my case), there are few sports more technically demanding or potentially rewarding than golf. All of the great golfers have consistency, technical skill and an attention to detail that would make my mother proud. Well, according to Golfsmith International’s Director [...]

Also posted in: Events | Marketing Tagged |
Interact: Permalink | Post a comment | 1 Comment/Trackback