Category Archives: Merchandising

Jan18

Get inside their heads: 12 factors that impact whether customers click “buy”

By Fiona Swerdlow, Head of Research, Shop.org | Published: January 18, 2012
2 Comments | Also posted in Events, Marketing, Social Media |

As I started to take notes, I was a bit startled to hear Amy’s opening question: “If you and I were alone in this room, how would you kill me?” A self-described usability specialist, Eight by Eight’s Amy Africa knows how to get one’s attention – but more importantly, what gets people to buy (and [...]

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Jan04

Talking with… One Kings Lane CEO Doug Mack

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: January 4, 2012
2 Comments | Also posted in Events, Retail Companies, Social Media |

Curated online flash sales sites are all the rage in online retail these days. In 2011, one of the most talked-about was the elegant home decor site, One Kings Lane. Last year, long-time Shop.org member and e-commerce veteran Doug Mack was appointed to lead this niche start-up as Chief Executive Officer. With founders Susan Feldman [...]

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Sep14

3 case studies in flash sales, daily deals with Neiman Marcus, Giiv.com and Lifetime Brands

By Margaret Case Little, Director, NRF | Published: September 14, 2011
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As moderator Rob Schmults put it, flash sales aren’t anything new. Kmart and TJ Maxx have been doing them for years with doorbusters and friends and family events. But the introduction of this new-fangled sales opportunity (along with daily deals) within digital retailing has definitely seen dramatic growth over the past two years, especially with [...]

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Sep13

eBags exec offers advice on how to make Facebook less “sticky”

By Sarah Rand, Senior Director, NRF | Published: September 13, 2011
1 Comment | Also posted in Events, Marketing, Retail Companies, Social Media |

After an unfortunate experiment with a stick of chewing gum, I still distinctly remember my mom using an entire jar of peanut butter on my hair. I was 10 years old, and as I realized the peanut butter wasn’t working and a severe haircut was in my very immediate future, I learned the lesson: there [...]

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Sep13

Tips to improve page-load time, make your emails bullet-proof, optimize mobile and more

By Megan Conniff | Published: September 13, 2011
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Allan Dick’s panel of experts was at it again during this year’s “40+ Specific Things You Can Do To Make More Money Next Week” session at the 2011 Shop.org Annual Summit. Dick gathered experts to focus on topics such as SEO, cookies, welcome series emails, page load time and more for the two-part session. I [...]

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