Category Archives: Merchandising

Jun13

The most common website mistakes (and how to fix them)

By Jennifer Overstreet | Published: June 13, 2013
Be the first to comment | Also posted in @Shop.org |

When it comes to a retailer’s website, there are thousands of things to measure and test, tweak and retest, so when it comes to site design and usability, a little expert advice is a good thing. That’s just what attendees at our upcoming Online Merchandising Workshop will get at their one-on-one expert site consultation. To [...]

Also posted in: @Shop.org Tagged , , , , , |
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May31

The Container Store’s cross-channel model: A case study

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 31, 2013
Be the first to comment | Also posted in IT/Operations, Marketing, Research, Retail Companies |

This year, Shop.org has been at the forefront of discussions about one of the retail’s industry’s most pressing issues: organizational structure. Alongside partners in the industry, we’ve focused on answering the question of where all things “digital” should live in the modern retail organization. No longer relegated to a stealth team operating on the fringes [...]

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May22

Introducing the Shop.org Planning Guide for Father’s Day, Back to School and Back to College

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 22, 2013
1 Comment | Also posted in Marketing, Mobile, Research, Social Media |

We’re already a quarter of the way through the year, which means Father’s Day, Back to School and Back to College shopping seasons are upon us. And on that note, we’re excited to release the new “2013 Shop.org Planning Guide: Spring/Summer” for Shop.org members. Taking a cue from our annual in-depth Shop.org Holiday Strategy and [...]

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May16

Are you seeing eye- to-eye with your customers?

By Jennifer Overstreet | Published: May 16, 2013
Be the first to comment | Also posted in Events, Retail Companies |

Many who work so hard to make their websites attractive, intuitive and conversion-friendly don’t know for sure if their work is paying off. Why? Because they haven’t tested it with their customers. As we approach July’s Online Merchandising Workshop, we have website usability on the mind. We tackled the topic in a very specific way [...]

Also posted in: Events | Retail Companies Tagged , , , , |
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May02

Fresh approaches to fundamental issues in retail

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 2, 2013
1 Comment | Also posted in Events, Marketing, Mobile, Retail Companies, Social Media |

Compete on something other than price? Harness word-of-mouth to increase conversion and organic search traffic? Integrate your print catalog more directly into your digital commerce strategy?  If you think there are no new answers to these digital commerce questions, just remember that innovation is a hallmark of the retail industry. If you attended the Shop.org [...]

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