Category Archives: Marketing

Mar15

How to boost conversion, sales during the spring gift-giving season

By Fiona Swerdlow, Head of Research, Shop.org | Published: March 15, 2012
Be the first to comment | Also posted in Mobile, Research |

I’m thrilled to see signs of spring outside here in the Northeast – not to mention the many (um, paper) catalogs in my mailbox touting Easter goods and spring clothes. For the moment, online consumers are gearing up for St. Patrick’s Day later this week – per a recent BIGinsight survey for NRF, almost 3 [...]

Also posted in: Mobile | Research Tagged , , , , , , , , , , , , |
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Feb09

Online shoppers to tap smartphones, tablets for Valentine’s Day shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 9, 2012
Be the first to comment | Also posted in Mobile |

Valentine’s Day presents a smart opportunity to boost Q1 sales, and the signs from consumers are encouraging. According to NRF’s 2012 Valentine’s Day survey by BIGinsight, almost two-thirds (62.2%) of U.S. online shoppers plan to celebrate the holiday, dishing out treats such as candy, cards and flowers to everyone from their spouse or significant other to family members, [...]

Also posted in: Mobile Tagged , , , , , , |
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Feb01

How digital will impact the next generation of in-store shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 1, 2012
3 Comments | Also posted in Mobile, Retail Companies |

Bryan Eisenberg always provides fresh insight, and his bold opening during the “Future Shopper” session at Shop.org’s First Look Track proved no different as he started, “The future is here – it’s just not widely distributed yet.” While most of us have an inkling that the next generation of consumers is growing up with high [...]

Also posted in: Mobile | Retail Companies Tagged , , , , , |
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Jan18

Get inside their heads: 12 factors that impact whether customers click “buy”

By Fiona Swerdlow, Head of Research, Shop.org | Published: January 18, 2012
4 Comments | Also posted in Events, Merchandising, Social Media |

As I started to take notes, I was a bit startled to hear Amy’s opening question: “If you and I were alone in this room, how would you kill me?” A self-described usability specialist, Eight by Eight’s Amy Africa knows how to get one’s attention – but more importantly, what gets people to buy (and [...]

Also posted in: Events | Merchandising | Social Media Tagged , , , , |
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Dec22

Maximize post-holiday sales with search and social media

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 22, 2011
3 Comments | Also posted in Holidays, International, Research |

Online consumers have been shopping up a storm this holiday season, which is certainly cause for online retailers to rejoice. As the Google Retail Blog pointed out this week, however, retailers need to make sure they’re not “turning off the lights” next week for customers who are ready to spend their gift cards, return and exchange those [...]

Also posted in: Holidays | International | Research Tagged , , , , , |
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