Category Archives: Marketing

Over the past 18 months, Shop.org has thought a lot about organizational structure – particularly, the “digital effect” on retailers and how they are evolving to build a less silo-ed team around a multichannel retail model. Achieving this transformation touches several operational aspects. But the most fundamental element to organizational change is, of course, the [...]

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The retail industry has added more than 200,000 jobs over the past year, but – despite the popular image of the industry – 44 percent of retail employees do not work in a sales position. So, what are those jobs, you ask? Here are the five in-demand digital positions available in retail (and on the [...]

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With a tough winter loosening its grip, spring has never felt so good – and Easter shoppers are ready to celebrate. According to NRF’s Easter consumer survey conducted by Prosper Insights & Analytics, 19 percent of consumers anticipate making some portion of their Easter purchases online, roughly in line with 21 percent who said so [...]

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We’ve heard all kinds of metaphors to refer to “mobile” – everything from “glue” and “electricity” to “connective tissue.” Whichever works for you, the point is that in just a few years, mobile devices have become a fixture in our lives. The latest Shop.org Snapshot showcases data from Prosper Insights and Analytics that underscores just how important [...]

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Spring holidays such as Easter, Mother’s Day and Father’s Day are important shopping periods for many retailers. In 2013, NRF surveys conducted by Prosper Insights & Analytics found that U.S. consumers spent an estimated $17.2 billion for Easter, $20.7 billion for Mother’s Day, and $13.3 billion on Father’s Day. While smaller than back-to-school or the winter holidays, all three [...]

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