Category Archives: Marketing

Feb01

How digital will impact the next generation of in-store shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 1, 2012
2 Comments | Also posted in Mobile, Retail Companies |

Bryan Eisenberg always provides fresh insight, and his bold opening during the “Future Shopper” session at Shop.org’s First Look Track proved no different as he started, “The future is here – it’s just not widely distributed yet.” While most of us have an inkling that the next generation of consumers is growing up with high [...]

Also posted in: Mobile | Retail Companies Tagged , , , , , |
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Jan18

Get inside their heads: 12 factors that impact whether customers click “buy”

By Fiona Swerdlow, Head of Research, Shop.org | Published: January 18, 2012
2 Comments | Also posted in Events, Merchandising, Social Media |

As I started to take notes, I was a bit startled to hear Amy’s opening question: “If you and I were alone in this room, how would you kill me?” A self-described usability specialist, Eight by Eight’s Amy Africa knows how to get one’s attention – but more importantly, what gets people to buy (and [...]

Also posted in: Events | Merchandising | Social Media Tagged , , , , |
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Dec22

Maximize post-holiday sales with search and social media

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 22, 2011
3 Comments | Also posted in Holidays, International, Research |

Online consumers have been shopping up a storm this holiday season, which is certainly cause for online retailers to rejoice. As the Google Retail Blog pointed out this week, however, retailers need to make sure they’re not “turning off the lights” next week for customers who are ready to spend their gift cards, return and exchange those [...]

Also posted in: Holidays | International | Research Tagged , , , , , |
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Dec16

Procrastination abounds: Six tips for enticing the last minute holiday shopper

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 16, 2011
Be the first to comment | Also posted in Holidays, Research |

With the $6 billion Cyber Week and the $5.9 billion week that followed now behind us, it’s becoming clear that standard shipping deadlines will be hitting imminently. Of course, we also know that many consumers are procrastinators (yours truly included): according to the most recent NRF Consumer Intentions & Actions survey, online shoppers tell us that they’ve completed not [...]

Also posted in: Holidays | Research Tagged , , , , , , , , , , , |
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Dec01

Mine that holiday data for a quick sales boost – here’s how

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 1, 2011
Be the first to comment | Also posted in Holidays, Research |

The Women’s Wear Daily headline on Tuesday summed it up simply: “Cyber Monday Sees Record Shopping.” Undeterred by significant shopping just a day or two beforehand over Black Friday weekend, U.S. shoppers were clearly ready to continue snapping up deals that abounded online for Cyber Monday, rewarding many retailers with record-breaking days. Indeed, comScore tallied the day’s [...]

Also posted in: Holidays | Research Tagged , , , , , , |
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