Category Archives: Marketing

The retail industry has added more than 200,000 jobs over the past year, but – despite the popular image of the industry – 44 percent of retail employees do not work in a sales position. So, what are those jobs, you ask? Here are the five in-demand digital positions available in retail (and on the [...]

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With a tough winter loosening its grip, spring has never felt so good – and Easter shoppers are ready to celebrate. According to NRF’s Easter consumer survey conducted by Prosper Insights & Analytics, 19 percent of consumers anticipate making some portion of their Easter purchases online, roughly in line with 21 percent who said so [...]

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We’ve heard all kinds of metaphors to refer to “mobile” – everything from “glue” and “electricity” to “connective tissue.” Whichever works for you, the point is that in just a few years, mobile devices have become a fixture in our lives. The latest Shop.org Snapshot showcases data from Prosper Insights and Analytics that underscores just how important [...]

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Spring holidays such as Easter, Mother’s Day and Father’s Day are important shopping periods for many retailers. In 2013, NRF surveys conducted by Prosper Insights & Analytics found that U.S. consumers spent an estimated $17.2 billion for Easter, $20.7 billion for Mother’s Day, and $13.3 billion on Father’s Day. While smaller than back-to-school or the winter holidays, all three [...]

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By now, we’re familiar with research that suggests consumers are frequently using mobile devices to research products and find store information. But many retailers find it difficult to close the sale on mobile. What’s preventing browsers from turning into buyers? At Retail’s BIG Show, a panel of retailers shared their experiences with making it easier [...]

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