Marketing

Research: Online Back to School Shoppers Search Stores and the Internet for Deals

With just two weeks to go before Labor Day, back to school shoppers are feeling the need to complete this annual ritual. As the media has noted, consumers may still have their hands tightly clamped on their wallets, but anyone who has been in a mall lately can confirm parents and children making the rounds. Our [...]

Talking With…Urban Outfitters CEO Glen Senk

Big things are happening at Urban Outfitters, Inc., the company which heads brands like Anthropologie, Free People and of course the namesake Urban Outfitters. When I say ‘big’, I could be referencing a first quarter company profit increase of 72%, a one-year-old mobile commerce effort, or a brand with one of the highest per-square-foot revenue [...]

Kick Off The Summit in Style with our Online Boot Camp

Last year our Online Bootcamp at the Annual Summit attracted over 300 people who started their Summit with a series of practical and tactical presentations on many digital marketing channels that will drive success for their online business.  While the boot camp received rave reviews, many requested a deeper dive into some of the most [...]

Webinar Recap: Getting Ready for Holiday 2010

When I got a “Cyber Monday” email this past Monday (yes, July 26), I knew that our timing was good for this week’s “Christmas in July: Holiday Planning & Strategy” Webinar.  Following the release last week of Shop.org’s annual Holiday Strategy & Planning Guide, this Webinar featured three terrific retailer panelists who shared their experience [...]

A Fine Balance: Optimize Marketing Automation and Merchandising

Innovation stems from good old fashioned commitment to exemplary customer experience. This and other learnings from the Shop.org Merchandise Summit in July.

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