Category Archives: Marketing

May24

Infographic: How does same-day fulfillment work?

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 24, 2013
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Same-day fulfillment continues to capture the attention of retailers, whether direct delivery to the customer or in-store pickup. Last month’s Shop.org Think Tank article, “Same-Day Delivery: Should It be a Priority for Your Business?” identified the primary questions and issues retailers need to consider as they evaluate the potential fit for their business. Several prominent retail brands have worked [...]

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May22

Introducing the Shop.org Planning Guide for Father’s Day, Back to School and Back to College

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 22, 2013
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We’re already a quarter of the way through the year, which means Father’s Day, Back to School and Back to College shopping seasons are upon us. And on that note, we’re excited to release the new “2013 Shop.org Planning Guide: Spring/Summer” for Shop.org members. Taking a cue from our annual in-depth Shop.org Holiday Strategy and [...]

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May02

Fresh approaches to fundamental issues in retail

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 2, 2013
1 Comment | Also posted in Events, Merchandising, Mobile, Retail Companies, Social Media |

Compete on something other than price? Harness word-of-mouth to increase conversion and organic search traffic? Integrate your print catalog more directly into your digital commerce strategy?  If you think there are no new answers to these digital commerce questions, just remember that innovation is a hallmark of the retail industry. If you attended the Shop.org [...]

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Apr08

How organizational structures are changing – and which questions to ask in the process

By Fiona Swerdlow, Head of Research, Shop.org | Published: April 8, 2013
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In any industry – and especially in retail – evolution comes with the territory. More often than not it’s a visible change, something customers can tangibly see or feel. But as Shop.org’s March webinar about designing the retail organization of the future showcased, retail executives are actively thinking about – and taking action on – [...]

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Feb27

How “digital” fits into today’s retail organization

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 27, 2013
2 Comments | Also posted in IT/Operations, Merchandising, Mobile, Research, Retail Companies |

How to organize e-commerce within a retail company isn’t an easy question to answer. “E-commerce as a division has been through various stages through the years,” Shop.org Executive Director Vicki Cantrell said during Shop.org’s First Look at Retail’s BIG Show earlier this year. “It has been a separate entity, it’s been integrated (and) even within [...]

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