This afternoon, Mitch Joel of Twist Image touched on a subject many retailers shy from: social media. More specifically, he discussed why retailers need it and how to use it. In a nutshell? Retailers need to use social networking to build trust with customers.
When you, as a shopper, are seeking out a product, such as [...]

Don Tapscott’s very first presentation on his new book didn’t disappoint. In the second keynote session of the day, Tapscott took us through a lively overview of the proposition he outlines in Grown Up Digital: How the Net Generation is Changing Retail and Marketing.
In both his presentation and his book, Tapscott sets out to convince [...]

Don Tapscott began his keynote this morning with a tall order: convincing the audience that the “net generation” (ie: the generation ranging from those in their early teens to late 20s) will be the most powerful force affecting retail for the next decade. By the time his keynote had ended, I’d venture to guess that [...]

The September issue of STORES magazine features a look by Executive Editor Susan Reda on how retailers are (and aren’t) using and measuring social media at this stage.  While the Shop.org community has been discussing Web 2.0 for some time via the Shop.org blog and as part of Shop.org events and research, it’s great to [...]

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