Category Archives: IT/Operations

In e-commerce, speed is critical. No customer wants to wait for a page to load, no matter how compelling the brand story, how hot the product or how good the deal. This concept is the central selling point for content delivery networks (CDN), which many e-commerce companies are using to ensure their sites are faster, [...]

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After performing a number of deep website dives with industry leaders such as Nike, Microsoft and Dell, Adobe’s Brent Dykes knows a thing or two about website analytics. In his presentation at Monday’s Digital Retail Boot Camp, Dykes described the “path to value” for e-commerce websites when it comes to designing and enhancing a company’s [...]

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The SEO game is constantly changing. And each evolution challenges executives to rethink their strategies. But as Hamlet Batista explained in Monday’s Digital Retail Bootcamp, retailers don’t need to break the bank to optimize organic search. Next to email, Batista said, merchants ranked SEO as most valuable in their online strategies. But outside the Google [...]

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Our interview series with Jim Okamura has covered several facets of retailers’ global cross-channel capabilities. To start off, Okamura provided an overview of his report which studied 144 large multichannel retailers in 17 markets. Next, he explained the proliferation of “research online, purchase offline“, or ROPO capabilities in the industry and which retailers were performing [...]

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In our continuing series on the state of global cross-channel capabilities, we asked Jim Okamura, Managing Partner at Okamura Consulting, for his thoughts on the emerging “research online, purchase offline” (or “ROPO”) service offered by some retailers. Judging from the results of the “Global Cross-Channel Retailing Report: The (Un)Connected Store” study conducted by Okamura Consulting and [...]

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