Category Archives: IT/Operations

Sep12

Why site speed matters big time for retailers

By Jennifer Overstreet | Published: September 12, 2012
Be the first to comment | Also posted in Events, Mobile |

In e-commerce, speed is critical. No customer wants to wait for a page to load, no matter how compelling the brand story, how hot the product or how good the deal. This concept is the central selling point for content delivery networks (CDN), which many e-commerce companies are using to ensure their sites are faster, [...]

Also posted in: Events | Mobile Tagged , , , , , |
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Sep11

How to be a web analytics hero

By Tony Fontana, Manager, Communications & Public Affairs | Published: September 11, 2012
2 Comments | Also posted in Events |

After performing a number of deep website dives with industry leaders such as Nike, Microsoft and Dell, Adobe’s Brent Dykes knows a thing or two about website analytics. In his presentation at Monday’s Digital Retail Boot Camp, Dykes described the “path to value” for e-commerce websites when it comes to designing and enhancing a company’s [...]

Also posted in: Events Tagged , , , |
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Sep10

Cost-effective tactics to optimize SEO performance

By Tony Fontana, Manager, Communications & Public Affairs | Published: September 10, 2012
1 Comment | Also posted in Events |

The SEO game is constantly changing. And each evolution challenges executives to rethink their strategies. But as Hamlet Batista explained in Monday’s Digital Retail Bootcamp, retailers don’t need to break the bank to optimize organic search. Next to email, Batista said, merchants ranked SEO as most valuable in their online strategies. But outside the Google [...]

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Aug30

The evolution of global ‘click and collect’ and returns processes

By Fiona Swerdlow, Head of Research, Shop.org | Published: August 30, 2012
Be the first to comment | Also posted in International, Research, Retail Companies |

Our interview series with Jim Okamura has covered several facets of retailers’ global cross-channel capabilities. To start off, Okamura provided an overview of his report which studied 144 large multichannel retailers in 17 markets. Next, he explained the proliferation of “research online, purchase offline“, or ROPO capabilities in the industry and which retailers were performing [...]

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Aug17

How retailers measure up on “research online, purchase offline” capabilities

By Fiona Swerdlow, Head of Research, Shop.org | Published: August 17, 2012
5 Comments | Also posted in International, Merchandising, Research |

In our continuing series on the state of global cross-channel capabilities, we asked Jim Okamura, Managing Partner at Okamura Consulting, for his thoughts on the emerging “research online, purchase offline” (or “ROPO”) service offered by some retailers. Judging from the results of the “Global Cross-Channel Retailing Report: The (Un)Connected Store” study conducted by Okamura Consulting and [...]

Also posted in: International | Merchandising | Research Tagged , , , , , |
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