International

Shop.org Goes to Canada

Shop.org, Canada, Toronto, The Shopping Channel, Online Retail, Internet Retail, Canadian

Global E-Commerce Summits Hightlights Part 2

Below are more highlights from the Global E-Commerce Summit, which was held October 26-28 in Monaco and where digital retail executives from more than 20 countries convened to learn, explore and network. Click here for pictures from the event. Kate Terry, EVP Global Ecommerce, Tommy Hilfiger USA. Kate, who has deep e-commerce experience from companies [...]

Global E-Commerce Summit Day 1 Morning Session

Today was the first full day of the 2nd annual Global E-Commerce Summit held in the amazing Grimaldi Forum in beautiful Monaco.  Below are highlights from the morning sessions. Click here for pictures from the event. François Momboisse Vice President of EMOTA and Susanne Czech, Secretary General of EMOTA, opened the Summit and shared data on [...]

Research: Making products available to customers outside the US

As part of the annual 2009 State of Retailing Online (SORO) research that we conduct with Forrester Research, we asked the question, “How do you make your products available to consumers outside the US?” Since this topic didn’t fit neatly into one of the three SORO reports that we published this year, we’re releasing this [...]

International E-Commerce: “Daunting but Doable”

Of the many barriers the the International E-commerce Expansion Benchmark Study highlighted, the one that requires the most urgent attention is the generally poor online experience that most international shoppers encounter, an ironic similarity to the early days of e-commerce in the U.S. the study points out.

Another key finding was that an expanded range of strategic options has replaced the “all or nothing” mindset that until recently prevailed among international strategists. Each option has its own different risk/reward profile and collectively, they provide online retailers and consumer brands greater strategic flexibility, which is critical in today’s challenging retail environment.

A “middle” stage of international e-commerce expansion is emerging, which the study calls the “Participatory” stage. Aided in part by the emergence of “sell-and-ship” solutions providers, this stage offers online retailers a low-cost, low-risk way to dramatically improve the international customer experience while also ramping up global sales.

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