As part of a retail-focused CNBC Squawk Box special this morning, HSN CEO Mindy Grossman joined guest host and NRF Board Chairman Steve Sadove to talk about major themes around consumer shopping habits this holiday season. Grossman called this the year of digital and mobile, pointing out that more than 50 percent of HSN’s digital [...]
Also posted in Mobile, Research
The rise of mobile retailing isn’t news. But the impact of mobile shopping on Cyber Monday is. Nearly 25 million Americans are expected to shop on a smartphone or tablet today, up 22 percent from 2012 and a huge increase from the roughly 4 million who did so in 2009, the first year NRF tracked [...]
Retailers and consumers are geared up for the first of several big holiday shopping weeks. According the latest research conducted by Prosper Insights and Analytics for NRF, 140 million U.S. consumers plan shop over Thanksgiving and Black Friday weekend. For retailers, there are a few trends going into this key period: The word will go [...]
Also posted in Marketing, Mobile
Half the retailers Shop.org surveyed this summer told us that they started planning the upcoming holiday shopping season as early as April or May. After months of preparations, retailers are doing final reviews and tests to ensure that all systems are ready for the holiday rush. One of the most intriguing areas on the digital [...]
Also posted in: Marketing | Mobile Tagged Bing, Black Friday, Black Friday weekend, geo-targeting, Holiday, holiday13, paid search, PLAs, product listing ads, search, Thanksgiving, Yahoo!