This is the second blog in a series about Social Commerce. Previously, we discussed the concept of Social Commerce as the next phase of Social Media. The goal of Social Commerce is to drive measurable sales through Social Media approaches and platforms. Since then, we have asked readers to provide their thoughts on questions that [...]
Recently a fellow online marketer mentioned that the ecommerce community is “burnt out” on Social Media. We’ve seen the webinars and read the books. We tweet, we post, we have a Facebook page to read messages (from our Moms) and some of us even play Farmville (although few will admit to buying a virtual [...]
So the great Microsoft empire has partnered up with “Zuck” to set all of the SEO specialists atwitter with speculations of what this means for Google and the future of SEO. But if you’re a retailer, you probably are just wondering how this will affect you. Basically, what this means for retailers is that the [...]
Listening, talking, helping – and learning. FitForCommerce’s unique vantage point of organizing and managing the Expo Tour and Information Desk at Shop.org’s Annual Summit really lets us take the pulse of eCommerce. And not in a “read a lot of articles way,” but by having one-to-one conversations with the players – owners, retailers, marketers, technologists, [...]
For September, the index jumped up to 19% y/y growth vs. Augusts 15% – indicating continued strength with the consumer and a solid back-to-school season.