Category Archives: Events

May16

Are you seeing eye- to-eye with your customers?

By Jennifer Overstreet | Published: May 16, 2013
Be the first to comment | Also posted in Merchandising, Retail Companies |

Many who work so hard to make their websites attractive, intuitive and conversion-friendly don’t know for sure if their work is paying off. Why? Because they haven’t tested it with their customers. As we approach July’s Online Merchandising Workshop, we have website usability on the mind. We tackled the topic in a very specific way [...]

Also posted in: Merchandising | Retail Companies Tagged , , , , |
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May02

Fresh approaches to fundamental issues in retail

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 2, 2013
1 Comment | Also posted in Marketing, Merchandising, Mobile, Retail Companies, Social Media |

Compete on something other than price? Harness word-of-mouth to increase conversion and organic search traffic? Integrate your print catalog more directly into your digital commerce strategy?  If you think there are no new answers to these digital commerce questions, just remember that innovation is a hallmark of the retail industry. If you attended the Shop.org [...]

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Mar06

Tracking the evolution of the modern retail organization

By Fiona Swerdlow, Head of Research, Shop.org | Published: March 6, 2013
Be the first to comment | Also posted in IT/Operations, Research, Retail Companies |

At Shop.org’s First Look event during Retail’s BIG Show, Executive Director Vicki Cantrell moderated a panel of e-commerce executives from Belk, Charming Shoppes and REI to discuss challenges and opportunities in the evolving area of organizational structure for retail companies. This panel discussion was held in conjunction with the release of Shop.org’s Organizational Structure for [...]

Also posted in: IT/Operations | Research | Retail Companies Tagged , , , , , |
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Mar01

Seven tips to get a grip on YouTube SEO

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: March 1, 2013
2 Comments | Posted in Events

I’ve been working with search engine optimization mastermind Stephan Spencer for nearly five years. During this time he’s shared hours of his expertise and strategy on all things SEO with the Shop.org community. In January, Spencer joined us to lead a webinar on the Latest and Greatest Trends and Techniques in SEO and (as usual) [...]

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Feb06

The Walgreens path to omnichannel success

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 6, 2013
Be the first to comment | Also posted in Mobile, Retail Companies |

If you haven’t been paying attention to Walgreens of late, you might be surprised to see that this 112-year-old (and No. #32 on the Fortune 500 list) company has in fact transformed itself to be a model 21st-century retailer and leader of multichannel convergence and “omnichannel.” At Shop.org’s First Look at Retail’s BIG Show 2013, Walgreens Vice [...]

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