Retailers seemed to deploy smart email marketing strategies during the 2009 holiday season, but volume was high and subscriber fatigue a real issue for ongoing engagement and response. See how your results track to this review.

The 2009 Shop.org Annual Summit kicked off this year with an all-day Online Boot Camp which was an intense and tactical look at some of the core concepts in the world of online marketing and merchandising. The event featured industry experts providing their “Tips for Success” on some of the most important topics in eCommerce.
A [...]

Even though the holiday season has started, it’s not too late to integrate social and email marketing for higher response and revenue. Break free of the typical “higher frequency” trap of the holidays with these seven practical ideas.

Email is so familiar, we leave it on auto pilot. That is not the way to optimize this important channel, or integrate it with your social and eCRM efforts. Time to smarten up email marketing.

Who hasn’t returned from an industry conference with a series of ideas, notes scribbled on the back of a napkin, and a whole bunch of handouts, but without any idea of how to begin implementing all that you have learned?
At this year’s Annual Summit I can guarantee that this will not be a problem.   We are continuing [...]