Congratulations to all of the online retailers who took advantage of Cyber Monday this year.  It was only a year ago that the term was added to the vocabulary of the holiday season.  In 2006, armed with the knowledge that this term has caught on to describe the kick-off of the online holiday season and [...]

Is it just me, or do affiliate programs in general have a bad reputation right now. For what was once the golden child of e-commerce seems to have lost some of its luster. Now the hot channels are search, blogs, RSS feeds just to name a few – affiliate programs seem to be [...]

This issue of restricting key words your affiliates can bid on continues to be hot-button issue. Just a few years ago it was common best practice to just let your affiliates do whatever they darn well please.
However, as the revenue and the ROI continued to grow with search marketing efforts, many retailers chose [...]