Author Archives: Vahe Katros

Sep22

Social Media Moves From A Nice To Have to A Need to Have, so what’s next?

By Vahe Katros | Published: September 22, 2009
2 Comments | Posted in Events, Social Media

In a fast follower industry like retail, when a process or technology moves from a nice-to-have to a-need-to-have, it’s an important event. The transitional moment is never clear. The happening varies by segment, it’s tempered by the hold on new initiatives during the holidays, and it’s inflated by the hype in the channel but it’s [...]

Posted in: Events | Social Media Tagged , |
Interact: Permalink | Post a comment | 2 Comments/Trackbacks
Sep21

Social Media session – my raw notes

By Vahe Katros | Published: September 21, 2009
Be the first to comment | Posted in Social Media

Writing this at the reception and enjoying the free wine and wifi.  I promised the fellow who sat next to me during this talk to post my notes – notes taken during a  session packed with a variety of nuggets that nicely filled in the taxonomy of social media.  Why the raw notes? Well, some [...]

Posted in: Social Media Tagged , , |
Interact: Permalink | Post a comment
Sep21

Blogging at shop.org

By Vahe Katros | Published: September 21, 2009
Be the first to comment | Posted in Merchandising

Just a quick shout-out from me, Vahe Katros, one of the official bloggers  – great content so far during the bootcamp -  just thought to do a near real time post: Martin Newman during his talk (happening now) – Driving Conversion Through Optimized Merchandising:  10 Tips For Success -mentioned that Macys.com has made navigation by [...]

Posted in: Merchandising Tagged , |
Interact: Permalink | Post a comment
Sep18

Paul Miller (uncut): A Retailer’s POV on Social Media

By Vahe Katros | Published: September 18, 2008
2 Comments | Posted in Events

This is a conversation with Paul Miller, the former VP of e-commerce at Williams-Sonoma and senior VP for Sears Holdings who now consults in the area of social media.  We spoke right before his Wednesday afternoon talk – Is There a Role for Social Media in Modern Retailing. Here is some of what we talked [...]

Posted in: Events Tagged , , , |
Interact: Permalink | Post a comment | 2 Comments/Trackbacks
Sep17

Conversations at LAX – Kelly Mooney & the challenges of customer centricity

By Vahe Katros | Published: September 17, 2008
Be the first to comment | Posted in Guest Blog Posts

Kelly Mooney, a member of Shop.org’s Board of Directors and President of Resource Interactive, a firm with deep roots in qualitative methods used to study consumer behavior (among other things), was kind enough to let me hit the record key during last night’s reception at LAX. I hit the record key after asking the question: [...]

Posted in: Guest Blog Posts
Interact: Permalink | Post a comment