Author Archives: Fiona Swerdlow, Head of Research, Shop.org

Mar15

How to boost conversion, sales during the spring gift-giving season

By Fiona Swerdlow, Head of Research, Shop.org | Published: March 15, 2012
Be the first to comment | Posted in Marketing, Mobile, Research

I’m thrilled to see signs of spring outside here in the Northeast – not to mention the many (um, paper) catalogs in my mailbox touting Easter goods and spring clothes. For the moment, online consumers are gearing up for St. Patrick’s Day later this week – per a recent BIGinsight survey for NRF, almost 3 [...]

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Feb09

Online shoppers to tap smartphones, tablets for Valentine’s Day shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 9, 2012
Be the first to comment | Posted in Marketing, Mobile

Valentine’s Day presents a smart opportunity to boost Q1 sales, and the signs from consumers are encouraging. According to NRF’s 2012 Valentine’s Day survey by BIGinsight, almost two-thirds (62.2%) of U.S. online shoppers plan to celebrate the holiday, dishing out treats such as candy, cards and flowers to everyone from their spouse or significant other to family members, [...]

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Feb07

Talking with…Forrester Research VP and Principal Analyst Brian Walker

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 7, 2012
1 Comment | Posted in IT/Operations

A retailer’s thinking these days can be dominated by smartphones, tablet devices, social media, social commerce, new payment systems and numerous other emerging technologies. However, much of that activity ultimately directly impacts the website itself, so retailers cannot afford to overlook fundamentals of running their online business, such as site maintenance, load testing, and replatforming. I talked [...]

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Feb01

How digital will impact the next generation of in-store shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 1, 2012
3 Comments | Posted in Marketing, Mobile, Retail Companies

Bryan Eisenberg always provides fresh insight, and his bold opening during the “Future Shopper” session at Shop.org’s First Look Track proved no different as he started, “The future is here – it’s just not widely distributed yet.” While most of us have an inkling that the next generation of consumers is growing up with high [...]

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Jan24

What retailers will do differently for Holiday 2012

By Fiona Swerdlow, Head of Research, Shop.org | Published: January 24, 2012
2 Comments | Posted in @Shop.org, Holidays, Research

It was a rush of a holiday season: close to half of the retailers we surveyed earlier this month reported year over year online sales growth of 30% or more. Per the 2011 eHoliday Post-Holiday Study, conducted with partner BIGinsight, consumers started shopping online in earnest in November and hardly slowed down thereafter, with more [...]

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