Author Archives: Stephanie Miller, VP, Global Market Development, Return Path, Inc.

Retailers seemed to deploy smart email marketing strategies during the 2009 holiday season, but volume was high and subscriber fatigue a real issue for ongoing engagement and response. See how your results track to this review.

Even though the holiday season has started, it’s not too late to integrate social and email marketing for higher response and revenue. Break free of the typical “higher frequency” trap of the holidays with these seven practical ideas.

Email is so familiar, we leave it on auto pilot. That is not the way to optimize this important channel, or integrate it with your social and eCRM efforts. Time to smarten up email marketing.