Author Archives: Stephan Spencer | Netconcepts

Wouldn’t it be great to have private in-depth Q&A sessions with some of the world-leading experts on social media optimization, link building, and Google SEO? That’s exactly what I was treated to recently — with social media marketing guru Neil Patel, link builder extraordinaire Eric Ward, and Google Webmaster Central product manager Vanessa Fox. All [...]

Blogs can be a powerful SEO tactic for an online retailer to employ. Steve Spangler Science Inc., a toy cataloger and client of ours (Netconcepts), attributes fully 13% of their online sales to their blog. RSS feeds, too, offer significant SEO benefits. If you have, or are considering having, a blog or RSS feed, this [...]

It’s entertaining to hear clients rant about SEO vendors (particularly when it’s not Netconcepts being ranted about! ;-) ) Last year I got a chuckle out of the story that Chris Smith from our client SuperPages.com regaled me with. (Chris manages the SEO, web development and a bunch of other stuff for SuperPages). Verizon Information [...]

A client recently asked me if there were any SEO concerns or repurcussions when using multi-variate testing systems such as Touch Clarity, Optimost, Vertster or Offermatica. That was such a good question I figure I should blog my answer. First off, I should mention that I’m a fan of multivariate testing. It is a wonderful tool to [...]

You may be surprised to hear this, but MySpace drives more traffic to online retail sites than the third largest search engine, Live Search (formerly MSN Search).   Actually, it makes a lot of sense that MySpace would be such a major traffic generator. It is, after all, the most popular website having exceeded Yahoo! [...]