When I presented at the Shop.org Strategy & Innovation Forum earlier this year on the use of widgets in online retail, I provided a Widget Best Practice checklist as a handout to attendees. It occurred to me that folks who didn’t get to attend might also appreciate having a copy. So I’ve just posted the [...]

There are so many blogs out there, you need to differentiate yours from the others. You need an angle or a “hook” to stand out and attract a loyal subscriber base. One blog that has such a hook is Design Talk, a blog of helpful home decorating advice and tips do-it-yourself interior decorators, owned by [...]

I’ve blogged before about Woot.com, one of my favorite online retailers. Their writing style is incredibly witty, often times biting, and sometimes bordering on the inappropriate. Today’s copy on Sellout.Woot.com is laugh-out-loud funny, at least for those who haven’t been unfortunate enough to experience a foreclosure: Philips 80 Watt Power Inverter So you’ve defaulted on [...]

At the BlogHer conference that took place this summer in Chicago, my 16-year-old daughter Chloe gave her first-ever conference presentation. She was on a panel about “professional blogging,” based on success with her blog about the the popular virtual pets site Neopets.com. Her blog, “The Ultimate Neopets Cheats Site,” makes her about $35 per day [...]

Shop.org members Seth Greenberg and Pinny Gniwisch are really pushing the envelope when it comes to marketing on YouTube. I had the pleasure of interviewing both of them for my article for MarketingProfs.com, “How To Market on YouTube“. Seth, formerly of eHobbies and now with Intuit, discussed his company’s Tax Rap campaign conducted on YouTube [...]