Author Archives: Sarah Rand, Senior Director, NRF

Sep14

Ecommerce trends from the EXPO Hall

By Sarah Rand, Senior Director, NRF | Published: September 14, 2011
1 Comment | Posted in Events, Marketing, Social Media

In addition to an Angry Bird, a CEO with bunny ears, and more giveaways than I could count, the Shop.org EXPO Hall showcased 200 exhibitors to Annual Summit attendees. We managed to grab a few minutes with some exhibitors on the busy show floor to talk about trends they are seeing this year. Topics ranged [...]

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Sep14

Three best practices for email, derived from the top retailers

By Sarah Rand, Senior Director, NRF | Published: September 14, 2011
1 Comment | Posted in Events, Marketing

What are the top online retailers doing with email that makes them so successful? Loren McDonald and the team at Silverpop had the same question and, thankfully, the research to answer that question. During a BIG !deas session at the Summit, McDonald covered a number of practices that the top 600+ retailers are doing that [...]

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Sep13

eBags exec offers advice on how to make Facebook less “sticky”

By Sarah Rand, Senior Director, NRF | Published: September 13, 2011
1 Comment | Posted in Events, Marketing, Merchandising, Retail Companies, Social Media

After an unfortunate experiment with a stick of chewing gum, I still distinctly remember my mom using an entire jar of peanut butter on my hair. I was 10 years old, and as I realized the peanut butter wasn’t working and a severe haircut was in my very immediate future, I learned the lesson: there [...]

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Sep12

12 ways to entice others to link to your site (and increase your traffic)

By Sarah Rand, Senior Director, NRF | Published: September 12, 2011
2 Comments | Posted in @Shop.org

In a tactical session filled with tips, tricks and best practices, Econsultancy‘s David Tradewell, Commercial Director, North America, covered many ways that a retailer can optimize their offsite strategies. From social media integration to seeing your website through Google’s eyes, Tradewell offered up immediate and actionable best practices. As a self-proclaiming geek, I had to [...]

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Sep11

Welcome to Boston: 5 tips for Summit attendees just arriving

By Sarah Rand, Senior Director, NRF | Published: September 11, 2011
Be the first to comment | Posted in Events

It’s Sunday afternoon and Shop.org’s staff is putting the final touches on everything from food to presentations to badges. All that’s left is for the 3,500+ attendees to arrive. While they are all en route by trains, planes and buses, Joan Broughton, Shop.org’s Interim Executive Director and Artemis Berry, the Senior Director of Content & [...]

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