Author Archives: pobrien

Click and Mortar retailers have, since the dawn of online marketing, struggled with the challenge of promoting an online, direct-to-consumer store environment with their own brick and mortar stores. Even manufacturer, publisher, and designer brand advertisers wrestle with channel conflict and the support of their identity through retail partners. The promise of Local Search eludes many [...]

Most retailers struggle with the promotion of their catalog through Comparison Shopping Engines (CSEs) through data feed optimization.  Far too many expect comparison shopping to convert as well as search, with referred customers as likely to immediatley purchase, yet, evidence continues to mount that comparison shopping is aptly named: A means for your customers to [...]