Author Archives: Pinny Gniwisch | Ice.com

Nov08

Conversion Rates and Analytics

By Pinny Gniwisch | Ice.com | Published: November 8, 2006
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How does one really understand their conversion rate when no real analytics are in place? Well the first issue I find is that we as marketers like to massage the numbers to make us look good in place of looking at what is really happening. When we present our numbers ie conversion rates we include [...]

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