Author Archives: peterleech

This is the second blog in a series about Social Commerce. Previously, we discussed the concept of Social Commerce as the next phase of Social Media. The goal of Social Commerce is to drive measurable sales through Social Media approaches and platforms. Since then, we have asked readers to provide their thoughts on questions that [...]

Posted in: Guest Blog Posts

Recently a fellow online marketer mentioned that the ecommerce community is “burnt out” on Social Media.   We’ve seen the webinars and read the books.  We tweet, we post, we have a Facebook page to read messages (from our Moms) and some of us even play Farmville (although few will admit to buying a virtual [...]

Posted in: Guest Blog Posts