Author Archives: Megan Conniff

Sep14

Google exec shares what the next generation of mobile users wants

By Megan Conniff | Published: September 14, 2011
Be the first to comment | Posted in @Shop.org, IT/Operations, Mobile, Retail Companies

Imagine walking into the subway station after a long day at work and stopping by a grocery store that is built into the station. You browse the available products and scan the items you’d like to purchase with your phone. Your payment and order is processed via your phone, and your groceries are delivered to [...]

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Sep13

Tips to improve page-load time, make your emails bullet-proof, optimize mobile and more

By Megan Conniff | Published: September 13, 2011
Be the first to comment | Posted in Events, Marketing, Merchandising, Social Media

Allan Dick’s panel of experts was at it again during this year’s “40+ Specific Things You Can Do To Make More Money Next Week” session at the 2011 Shop.org Annual Summit. Dick gathered experts to focus on topics such as SEO, cookies, welcome series emails, page load time and more for the two-part session. I [...]

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Sep13

How Columbia used technology to reinvigorate its brands

By Megan Conniff | Published: September 13, 2011
1 Comment | Posted in Events, Merchandising, Retail Companies

Columbia Sportswear Company has been in existence since 1938, but by 2008, execs at the company were afraid that growth had stagnated. Worse, there was fear that Columbia wasn’t a brand that tapped into young consumers. Can a brand be “middle-aged”? Innovation and technology were the keys to expanding market share and increasing sales, according [...]

Posted in: Events | Merchandising | Retail Companies Tagged |
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Sep17

Marketing ideas you wish you had thought of

By Megan Conniff | Published: September 17, 2008
1 Comment | Posted in Guest Blog Posts

Have you ever stumbled upon a marketing message that makes you think, “Why didn’t I think of that?!” Pinny Gniwisch of ice.com calls those “A-Ha Moments.” These Eureka! moments bring you — and consumers — out of the lull of a steady stream of marketing messages. They make you stop in your tracks. They surprise you. [...]

Posted in: Guest Blog Posts
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Sep17

Getting the most out of your email

By Megan Conniff | Published: September 17, 2008
Be the first to comment | Posted in Guest Blog Posts

Do you email your customers only with discounts? Are you testing email strategies? How clean are your lists? These are just a handful of the questions addressed in today’s “Increasing Your Email Inbox ROI.” The panel, which included marketing execs from Harry & David, Williams-Sonoma, Overstock.com, Charming Shoppes and Return Path, offered seven ways to [...]

Posted in: Guest Blog Posts
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