Author Archives: Margaret Case Little, Director, NRF

Sep13

It’s all in the numbers: A recipe for the best Key Performance Indicators

By Margaret Case Little, Director, NRF | Published: September 13, 2011
Be the first to comment | Posted in Events, IT/Operations

Retail companies are no doubt collecting it, but it’s harder than ever for business to make sense of all that data. In yesterday’s closing Boot Camp session on measuring what matters in retail business, Econsultancy digital strategist Dan Weingrod noted that the volume of data collection is outpacing the speed at which companies can make [...]

Posted in: Events | IT/Operations Tagged , |
Interact: Permalink | Post a comment
Sep12

Welcome to the Summit! Photos from the opening reception

By Margaret Case Little, Director, NRF | Published: September 12, 2011
Be the first to comment | Posted in Events

The 2011 Shop.org Annual Summit has kicked off with quite a bang. Today’s tactical Online Retail Boot Camp featured incredible insights on everything from email optimization to link bait (if you don’t know what that it, be sure to click here), great tweets from attendees and even a celebrity sighting. View photos below of tonight’s [...]

Posted in: Events Tagged |
Interact: Permalink | Post a comment
Sep12

Executive shares why email still matters in a social media world

By Margaret Case Little, Director, NRF | Published: September 12, 2011
2 Comments | Posted in Events, Marketing

In a room packed full of digital marketers, Stefan Tornquist, VP of Research for Econsultancy, asked an interesting question: “Who here would rather have a Facebook Like than an opt-in email address?” Not a hand went up. That’s quite a telling revelation, as many in the industry still struggle to find the exact balance for [...]

Posted in: Events | Marketing Tagged |
Interact: Permalink | Post a comment | 2 Comments/Trackbacks
Sep12

Expert shares tips for retailers on how to navigate this year’s EXPO Hall

By Margaret Case Little, Director, NRF | Published: September 12, 2011
Be the first to comment | Posted in Events

If you’re like many people, you may be having some trepidation over how to navigate the 34,300 square feet of EXPO Hall space at this week’s Annual Summit. But this year, it’s easier than ever to identify solution providers on the floor who might fit the bill for the problems you have to solve. We [...]

Posted in: Events Tagged |
Interact: Permalink | Post a comment
Sep12

Google exec talks do’s and don’ts of online marketing, search and holiday prep

By Margaret Case Little, Director, NRF | Published: September 12, 2011
3 Comments | Posted in Events, Retail Companies, Social Media

At this week’s Shop.org Annual Summit, digital marketing experts will share hundreds of tips and tactics to help online retailers inch further along in their quest for conversion nirvana. But according to Google’s Industry Director for Retail Todd Pollak, getting digital marketing right is a little more simple: “Apply everything you know about direct mail [...]

Posted in: Events | Retail Companies | Social Media Tagged |
Interact: Permalink | Post a comment | 3 Comments/Trackbacks