Author Archives: Margaret Case Little, Director, NRF

Jan26

Shop.org Exec Director shares thoughts on digital retail’s ‘critical juncture’

By Margaret Case Little, Director, NRF | Published: January 26, 2012
1 Comment | Posted in @Shop.org, Events

Last week’s Shop.org presence at Retail’s BIG Show – which featured a full track devoted to trendspotting and predictions in the digital retailing space – found the perfect introduction in retail veteran (and current Shop.org Executive Director) Vicki Cantrell. Cantrell shared inspiring and motivational thoughts for the hundreds of digital retailing professionals in the room,  [...]

Posted in: @Shop.org | Events Tagged , , , , |
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Nov16

Talking with…Shop.org’s new Executive Director Vicki Cantrell

By Margaret Case Little, Director, NRF | Published: November 16, 2011
2 Comments | Posted in @Shop.org

To put it lightly, Vicki Cantrell has hit the ground running. Last week, the National Retail Federation announced that retail veteran Vicki Cantrell would be joining the NRF team as  Senior Vice President, Communities and Executive Director, Shop.org. And today, she’s more than excited to share what her first few days on the job have [...]

Posted in: @Shop.org Tagged , , , , , , , |
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Sep14

The (not-so-distant) future of in-store mobile

By Margaret Case Little, Director, NRF | Published: September 14, 2011
2 Comments | Posted in Events, Mobile

The Annual Summit blogging team started off this week very appropriately with dinner at a little cantina right on Boston Harbor called Temazcal Cantina. Why was it appropriate? As four of us walked into the restaurant, we noticed a stack of iPads behind the stand where we were greeted by our host who checked table [...]

Posted in: Events | Mobile Tagged , , , |
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Sep14

3 case studies in flash sales, daily deals with Neiman Marcus, Giiv.com and Lifetime Brands

By Margaret Case Little, Director, NRF | Published: September 14, 2011
Be the first to comment | Posted in Events, Merchandising, Retail Companies

As moderator Rob Schmults put it, flash sales aren’t anything new. Kmart and TJ Maxx have been doing them for years with doorbusters and friends and family events. But the introduction of this new-fangled sales opportunity (along with daily deals) within digital retailing has definitely seen dramatic growth over the past two years, especially with [...]

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Sep13

Ticketmaster finds the ROI in Facebook integration

By Margaret Case Little, Director, NRF | Published: September 13, 2011
Be the first to comment | Posted in Events, Marketing, Retail Companies, Social Media

“If you focus on making your customer experience great, great things will happen.” Well, great things are happening with social commerce for Ticketmaster. In a Shop.org Annual Summit session, Ticketmaster’s EVP of Ecommerce, Kip Levin, may have uncovered a key component of f-commerce that I’ve yet to see demonstrated: an actual monetary dollar amount return-on-investment [...]

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