Author Archives: Liz Perman

In this afternoon’s fast-paced tactical session “24+ Specific Things You Can Do To Make More Money Next Week,” eight successful online marketers and retailers rolled up their sleeves and gave us a play-by-play of the quick and dirty ways they’ve brought more money to the table. Sam Decker, CMO of Bazaarvoice; Todd Friesen, SEO Ninja [...]

In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into how retailers should act on these rules to ensure success down the line. Mulpuru opened with a cautionary [...]

In the critic’s corner session “Avoiding the Dreaded Unsubscribe: Tricks and Tips from the Email Experts” Jeanniey Mullen, EVP & CMO of Zinio, EVP & CMO of VIV and Founder of the Email Experience Council and Stephanie Miller, Global Markets Catalyst at Return Path, Inc. shared their expert opinions on what makes an effective email. [...]

This afternoon’s strategy session titled “Emerging Retail Technologies” honed in on four new areas of focus for retailers. Brian Walker, Senior Analyst, eCommerce from Forrester Research focused on personalization, while Denise Zimmerman, President & CSO of NetPlus Marketing took on social shopping. Scott Dunlap, CEO & Founder of Nearby Now and Joe Chung, Co-founder & [...]

Don Tapscott’s very first presentation on his new book didn’t disappoint. In the second keynote session of the day, Tapscott took us through a lively overview of the proposition he outlines in Grown Up Digital: How the Net Generation is Changing Retail and Marketing. In both his presentation and his book, Tapscott sets out to [...]