Author Archive

Social Media: The Critics Weigh In on the Wet Seal Runway

One of Shop.org’s new content features is the Critics Corner session. There were 4 happening concurrently as the last sessions of the day, and I joined in on Is There a Role for Social Media in Modern Retailing? with Jason Billingsley, VP of Innovation for Elastic Path Software and Paul Miller, President of Paul Miller [...]

Gap Inc Proves Brands Can Get Along

Gap Inc. broke the mold earlier this year, offering a universal shopping experience between its legacy brands Gap, Old Navy and Banana Republic and its newest venture, Piperlime, a pureplay shoe shop selling many famous and popular brands. Customers can now shop all 4 properties in one session, with one navigation and one checkout. And [...]

What’s Your Spin on Carousel Navigation?

I’m often asked which are my favorite ecommerce sites.  Endless.com is one of my favorites because of its innovative usability features including its “carousel” navigation on product pages – which exposes more product from the same category to the customer without requiring a return to the category page.  I liken it to walking around a [...]

Do’s and Don’ts for Ecommerce Vendor Selection

This afternoon’s Selecting the Right Solution Provider for Your Retail Operations: eCommerce Platform Selection Case-Study focused on the best practices for selecting the right solution provider for your business. The panel included representatives from top online retailers New York & Company, David’s Bridal, Diane Von Furstenberg and Bare Escentuals and was moderated by Mitchell Kramer. [...]

The Borders Cross-Channel Breakthrough

Borders doesn’t sell books, music and movies. It sells knowledge, information and entertainment. Knowing the average Borders customer spends an hour in the brick-and-mortar store, sometimes with coffee in hand, to look at magazines, listen to music and hang out, Borders CEO George Jones’ vision is to create a headquarters for knowledge and entertainment – [...]