Author Archives: Greg Peterson - Conference Blogger

Jan29

Strategy and Information Forum: The Changing Face of the Internet and eCommerce – Doug Mack, Carrie Johnson, David Daniels

By Greg Peterson - Conference Blogger | Published: January 29, 2008

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In this session, three great speakers provided insight on how ‘Web 2.0′ is enabling new online behaviors, and how those behaviors are transforming the online experience and the dynamics between you and your customers. Carrie Johnson, VP and Research Director, Forrester Research began by putting some definition behind the term ’Web 2.0′. Web 2.0 definition and examples Interaction with [...]

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Jan24

Strategy and Innovation Forum: Social Shopping: How to stop worrying and love consumer control – Carrie Johnson and Mitch Joel

By Greg Peterson - Conference Blogger | Published: January 24, 2008

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This fast paced session opened with Mitch Joel, President, Twist Image, giving us an extreme example of social shopping; the story of how Neal Schon from the 80’s super group Journey found a replacement for lead singer Steve Perry on YouTube; a 23 year old from the Philippines who had posted videos of his cover [...]