Author Archives: George Michie | The Rimm-Kaufman Group

Sep01

PPC and Spillover to Retail Stores

By George Michie | The Rimm-Kaufman Group | Published: September 1, 2009
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RKG released a study today on the impact of retail store presence on paid search data. The results were not what we expected!

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Jul13

Ticking Timebombs in Your PPC Program?

By George Michie | The Rimm-Kaufman Group | Published: July 13, 2009
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The fact that Google has relaxed its policies with respect to trademark protection doesn’t change the law. Indeed, the perils of PPC advertising with respect to trademarks are poorly understood.

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