Author Archives: Ellen Davis, VP, NRF

Sep14

NRF President Matthew Shay: Online retail is a bright spot in business

By Ellen Davis, VP, NRF | Published: September 14, 2011
Be the first to comment | Posted in Events, Mobile, Retail Companies

National Retail Federation President and CEO Matthew Shay kicked off the Shop.org Annual Summit with an overview of where the online retail industry has been, and where it’s going. During his remarks, Shay offered insights on today’s “omni-channel” shopper, discussed where opportunities lie for the industry, and made a declaration on why he knows that [...]

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Sep13

From controversial opinions on QR codes to Facebook, Bill Bass offers plenty of food for thought

By Ellen Davis, VP, NRF | Published: September 13, 2011
Be the first to comment | Posted in Events, Marketing, Mobile, Retail Companies, Social Media

I just love a good debate. During his career, Bill Bass has undoubtedly done many things that people can agree with. He’s seen tremendous success from tenures at Lands’ End, Sears, Fair Indigo and now Charming Shoppes. But the most refreshing part of his keynote during the Shop.org Annual Summit today was perhaps the unapologetic [...]

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Sep13

Forrester’s Sucharita Mulpuru discusses where mobile is right now

By Ellen Davis, VP, NRF | Published: September 13, 2011
Be the first to comment | Posted in Events, Marketing, Merchandising, Mobile, Research, Retail Companies

The latest edition of the State of Retailing Online, which was released this morning, offers great insights to retailers on headcount, globalization and merchandising. And without a doubt, much of the buzz from this report – and others before it – come from evaluating and understanding opportunities in the mobile space. In advance of the [...]

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Jul14

10 site tweaks to make your customers actually click “buy”

By Ellen Davis, VP, NRF | Published: July 14, 2011
14 Comments | Posted in @Shop.org, Merchandising, Retail Companies

Shopping cart abandonment. Few phrases cause more anxiety in the hearts of e-commerce executives, and for good reason. With average abandoned shopping cart rates hovering around 40-50%, it’s easy to understand that converting even a fraction of these deserted carts into sales could substantially add to a retailer’s bottom line. What’s difficult is figuring out [...]

Posted in: @Shop.org | Merchandising | Retail Companies Tagged , , , , , , |
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Jun23

Talking With…ModCloth CMO Kerry Cooper

By Ellen Davis, VP, NRF | Published: June 23, 2011
3 Comments | Posted in @Shop.org

It just takes one look at their website to realize that ModCloth is one cool company. Built around the premise that “we want to be the fashion company you’re friends with,” ModCloth relies upon a variety of media, tools, and messages to actively engage with their audience. In advance of her keynote at Shop.org’s Online [...]

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