Author Archives: Ed Henrich, VP of Professional Services, Responsys, Inc.

2009 saw record email volumes from retailers. Last year, the top online retailers tracked by the Retail Email Blog each sent an average of 132 promotional emails to each of their subscribers, a 12% increase over 2008—and 39% increase over 2007. Retailers continued to mail every other day during the holiday period.  In a new [...]

Swipe File of retail competitor sites for Holiday 2008.

I’m working with Lauren Freedman of the E-Tailing Group to track 100 of the top retail websites.  I posted screenshots of the 100 sites for Black Friday and Cyber Monday on my blog at http://thisweekinetail.blogspot.com/2008/12/cyber-monday-black-friday-roundup.html Using PowerPoint, GoogleDocs or Picasa make it much faster for you to fly through 100 sites than if you were [...]

If last year is any indication, expect consumer searches on “free shipping” to nearly double in the next two weeks. Looking at Google’s trend data, you can see the clear spikes in consumers searches for free shipping every holiday. If you overlay the data to compare year-over-year, you can see that this year is on [...]

In a recent comScore study, 72% of consumers said that if an e-commerce site eliminated free shipping, they would use another e-commerce site that did offer free shipping. Last week the LA Times reported that this year, nearly 80% of consumers said they were more likely to shop online with a retailer that offers free [...]