Author Archives: Brett Hurt | Bazaarvoice

“Bad” Reviews are Good for Your Brand The fear of negative feedback is one of the biggest factors causing some companies to hesitate in embracing customer-generated content. However, after four years of arming over 585 brands with user-generated content, we’ve learned that negative feedback can actually be the best weapon used for positive change for [...]

For all of the Shop.org member companies that have multiple employees tweeting, Bazaarvoice has developed TwitterVoice, an open-source application for your website.  You can read more about it at Bazaarblog, or click on the screen-shot below to see it live and download the sourcecode.  This is perfect for analyst or consulting firms (and even the [...]

I wrote a tribute to Keith Benjamin on Bazaarblog.  The reason I am sharing this with all of you is that some of you may know him.  In my opinion, he was one of the founding members of the eCommerce movement that we all benefit from today.  He was also an amazing friend and mentor.

I just uploaded Morgan Stanley’s Technology Trends report by Mary Meeker to Bazaarblog along with my commentary.  In my opinion, this should be required annual reading in our industry. Enjoy, and I’m looking forward to seeing everyone in Huntington Beach at the Merchandising Workshop!

  The world’s largest retailer launched an integrated multichannel campaign focused on user-generated content in December, and I also share some ideas on how to leverage ratings and reviews content in your next holiday season in my Bazaarblog post this morning. I look forward to seeing everyone in Orlando!