Author Archives: Brad Wolansky, Director E-Commerce, The Orvis Company

Orvis services telephone, chat, and e-mail from our Orvis Service Center in Roanoke.  We are committed to keeping it domestically and within our direct control and core competancy. However, we’d like to explore testing home-based agents to add to the labor pool.  Is anyone doing this who I could talk to about experiences/best practices, etc.?    Additionally, does anyone [...]

In developing our next generation of web analytics for merchandising, we’d like to compare notes with other online merchants who believe they have a sophisticated approach.  We’re looking for a company that has a well developed sense of whether GMROI or contribution index or net sales, or, whatever, is the best way to measure ROI on web merchandising [...]