Author Archives: Andy Sernovitz - Conference Blogger

Jul09

Everything you need to know about word of mouth marketing

By Andy Sernovitz - Conference Blogger | Published: July 9, 2010
Be the first to comment | Posted in Guest Blog Posts

In advertising, you’re limited to the number of people you’ve paid to reach. That is, unless you’ve laid the groundwork for word of mouth to support it. Think of it like this: You pay for X impressions. But if you can get 20% more people to see the ad through word of mouth, you get [...]

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Jan23

Strategy & Innovation Forum: Bob Myers, QVC

By Andy Sernovitz - Conference Blogger | Published: January 23, 2008
Be the first to comment | Posted in Events

400,000 reviews were posted on QVC.com in the last 8 months. Amazing. There’s a signal in this for all etailers: Consumers want to be heard. They want to be part of the process. They want to share what they think with you … but more important they want to talk to your other shoppers. 400,000 [...]

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