Author Archives: AnneAshbey

Based on an initial post on the Shop.org blog early last summer, a group of Shop.org retail and associate members began meeting this past fall to take a look at how online retailers are evaluating their online marketing activities today. We call ourselves the Shop.org Attribution Marketing Special Interest Group (or SIG). It’s our contention that [...]

Are you accountable for the ROI of your company’s online marketing efforts?  Do you struggle with how to measure the incremental impact of your media dollars when multiple influences or touch-points occur during the conversion process?  If you answered “yes” to either of these questions, I invite you to join forces with your Shop.org peers [...]