Members tell me they like being part of the Shop.org community for many reasons: our community spirit, networking, events, research, and thought leadership, just to name a few. My team and I are committed to bringing you the best from all of these areas throughout the year. I am very pleased to focus today on a group dedicated particularly to developing thought leadership from within and for our community – the Shop.org Think Tank.
Formed in the quintessential Shop.org spirit of “by the member, for the member”, the Think Tank brings together experienced individuals who have many different roles at a variety of companies involved in e-commerce. Led by Think Tank chairman Kevin Ertell, vice president of e-commerce at Sur La Table and Shop.org Board member, each individual brings different perspectives and experience to the table for a thoughtful discussion about a particular topic that they see our industry grappling with right now.
Today Shop.org is releasing the first of a quarterly series of articles capturing thinking and synthesis from the Think Tank – “Same-Day Delivery – Should It Be a Priority for Your Business?” If you’re wondering whether same-day delivery is something you need to offer your customers, I urge you to read this article – and without delay. On the heels of recent announcements by Google and Shutl, and as competition in the same-day delivery space heats up from the likes of Amazon and eBay, the collective analysis from the Think Tank advises retailers to turn their thinking from “Can I do it?” to the more pragmatic “Should I do it?” The Think Tank article reviews why retailers should think about same day delivery as a strategic and competitive lever, outlining all of the important questions that companies need to consider as part of that analysis.
The thought leadership pieces that come from the Think Tank are the “bottom line” on what you need to know now on a given topic from some of Shop.org’s best and brightest minds who, just like you, are managing retail operations day to day in some way.
Stay tuned for the next topic that they decide to wrestle with – I myself can’t wait to hear what this terrific group explores next!