There’s no arguing with the stats. Digital retail, and more specifically mobile technologies, have never been more impactful in the retail landscape − a fact very apparent as you review stats from the 2012 holiday season. Ahead of the first session of Shop.org’s First Look track at Retail’s BIG Show today, Executive Director Vicki Cantrell shared a few thoughts about these stats and the future of omnichannel retailing.
Cantrell’s biggest takeaway? “Companies today don’t need to choose between their website and their physical stores. They need both.” Watch the video for more.