Monthly Archives: December 2011

Dec22

Maximize post-holiday sales with search and social media

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 22, 2011
3 Comments | Posted in Holidays, International, Marketing, Research

Online consumers have been shopping up a storm this holiday season, which is certainly cause for online retailers to rejoice. As the Google Retail Blog pointed out this week, however, retailers need to make sure they’re not “turning off the lights” next week for customers who are ready to spend their gift cards, return and exchange those [...]

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Dec16

Procrastination abounds: Six tips for enticing the last minute holiday shopper

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 16, 2011
Be the first to comment | Posted in Holidays, Marketing, Research

With the $6 billion Cyber Week and the $5.9 billion week that followed now behind us, it’s becoming clear that standard shipping deadlines will be hitting imminently. Of course, we also know that many consumers are procrastinators (yours truly included): according to the most recent NRF Consumer Intentions & Actions survey, online shoppers tell us that they’ve completed not [...]

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Dec13

As shipping window closes rapidly, retailers must step up messaging clarity

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 13, 2011
Be the first to comment | Posted in Holidays, Research

Both UPS and FedEx are forecasting a strong season for holiday shipments, building on their record-setting volumes last year. Still, midway through December, standard shipping deadlines will be closing within a matter of days. With Christmas this year falling on a Sunday and Hanukkah starting on the comparatively late date of December 20, the online [...]

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Dec01

Mine that holiday data for a quick sales boost – here’s how

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 1, 2011
Be the first to comment | Posted in Holidays, Marketing, Research

The Women’s Wear Daily headline on Tuesday summed it up simply: “Cyber Monday Sees Record Shopping.” Undeterred by significant shopping just a day or two beforehand over Black Friday weekend, U.S. shoppers were clearly ready to continue snapping up deals that abounded online for Cyber Monday, rewarding many retailers with record-breaking days. Indeed, comScore tallied the day’s [...]

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