Monthly Archives: July 2011

Jul14

10 site tweaks to make your customers actually click “buy”

By Ellen Davis, VP, NRF | Published: July 14, 2011
14 Comments | Posted in @Shop.org, Merchandising, Retail Companies

Shopping cart abandonment. Few phrases cause more anxiety in the hearts of e-commerce executives, and for good reason. With average abandoned shopping cart rates hovering around 40-50%, it’s easy to understand that converting even a fraction of these deserted carts into sales could substantially add to a retailer’s bottom line. What’s difficult is figuring out [...]

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Jul13

Attendees unwind poolside as Day 1 of Merch ’11 comes to a close

By Margaret Case Little, Director, NRF | Published: July 13, 2011
Be the first to comment | Posted in Events

After a day chocked full of tips and tactics from the country’s best online merchandising gurus, attendees of Shop.org’s Online Merchandising Workshop enjoyed cocktails and dinner poolside at Loews Coronado Bay Resort under a gorgeous California sunset. View a few photos from the event below.

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Jul12

How does ModCloth find success? By breaking the rules

By Margaret Case Little, Director, NRF | Published: July 12, 2011
Be the first to comment | Posted in Events, Marketing, Merchandising

Some say rules were made to be broken. And when it comes to finding merchandising nirvana, ModCloth CMO Kerry Cooper has plenty of examples where rule-breaking has resulted in better conversion rates and more engaged consumers for the trendy fashion company. As today’s opening speaker at Shop.org’s Online Merchandising Workshop, where more than 300 merchandising [...]

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Jul11

Online merchandisers take over Coronado Bay

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: July 11, 2011
Be the first to comment | Posted in Events, Merchandising

Digital retail’s best and brightest experienced a classic southern California welcome this evening at Shop.org’s Online Merchandising Workshop: clear skies, 70 degrees, no humidity and crystal blue water. With a reception set on the Loews’ Bay Terrace, attendees enthusiastically networking, and a waxing full moon — the workshop couldn’t have had a more auspicious start.

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Jul11

What you need to know about this year’s Shop.org Online Merchandising Workshop

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: July 11, 2011
Be the first to comment | Posted in Events, Merchandising

The Online Merchandising Workshop is one of my favorite Shop.org events – it’s an intimate, hands-on, tactical educational experience where you learn from industry experts as well as your own retail peers. Being located at an amazing resort with breath-taking views of the San Diego Bay doesn’t hurt either. This year, we’re proud to have [...]

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