Shop.org brings back “First Look” at NRF’s Annual Convention

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Do you remember Shop.org’s winter event called First Look? I do. For a number of years, the Shop.org community met in January to review the year just passed, talk strategy for the upcoming year, and generally take a couple of days to wind down and gear up with colleagues in e-commerce.

Chuck Davis (former leader of Shopzilla and CEO of Fandango) would do a Holiday recap, appearing with retailers who talked about their holiday season online sales results.  Creative Good CEO Phil Terry was a frequent presenter, keynoting on customer experience challenges in e-commerce. In addition, he would conduct live usability labs, which always struck a chord with attendees.

During the 2007 First Look, some initial glimmerings of the impact of social media, consumer reviews, and mobile retailing were discussed.

Shop.org Board of Directors Chairman Rich Last remembers First Look as a strategic event that gave decision makers an opportunity to learn what was being planned for digital retail not only in the coming year, but for the next three years.

So, here is some good news: The National Retail Federation (NRF), Shop.org’s parent, is planning to bring back “First Look” in January. A two-day track at Retail’s BIG Show, Jan. 16-17, 2012 in New York, will be called First Look and focus on all things digital.

Some of the topics under consideration include:

  • The role of social and mobile in online retail
  • Retail investments in tablet commerce (t-commerce)
  • The future shopper:  How offline is the new online
  • Holiday 2011: winners, losers, and planning for Holiday 2012
  • Neuro-marketing and how you can manipulate the brain to buy

There will be more information coming soon, but be sure to mark your calendars for the return of First Look, new and improved and ready for all registered attendees to the NRF Annual Convention. If you’re interested in “all things digital,” First Look is being designed to deliver.

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