Monthly Archives: June 2011

Jun23

Talking With…ModCloth CMO Kerry Cooper

By Ellen Davis, VP, NRF | Published: June 23, 2011
3 Comments | Posted in @Shop.org

It just takes one look at their website to realize that ModCloth is one cool company. Built around the premise that “we want to be the fashion company you’re friends with,” ModCloth relies upon a variety of media, tools, and messages to actively engage with their audience. In advance of her keynote at Shop.org’s Online [...]

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Jun17

Work with the brightest people in digital retail

By Joan Broughton | shop.org | Published: June 17, 2011
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Are you thinking you might want to nominate yourself to run for the Shop.org Board of Directors, but want to know more? When I asked the current Shop.org Board of Directors to share their board experiences, here was a great response from Kevin Ertell.“I love the networking, the highly intelligent discussions with some of the [...]

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Jun10

Second SORO survey to focus on merchandising tactics, organization, global expansion

By Fiona Swerdlow, Head of Research, Shop.org | Published: June 10, 2011
Be the first to comment | Posted in @Shop.org, Research

As Head of Research at Shop.org, it’s no surprise that I like data – both quantitative and qualitative. In preparing to launch our second 2011 State of Retailing Online survey today (more data!), I went back to see what retailers told us about SORO in the 2010 Shop.org member survey. Almost two-thirds of retail members [...]

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Jun02

Study evaluates impact of social networks, group buying on shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: June 2, 2011
2 Comments | Posted in Research, Social Media

As retailers – or, in my case, those who observe the industry at close hand – we’ve discussed, debated and tested numerous aspects of social commerce over the past three or four years. I’d argue that the online social media phenomenon started in the really, really early days of the Internet with the likes of [...]

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