Daily Archives: April 28, 2011

Apr28

Talking with…affiliate marketing guru Shawn Collins

By Margaret Case Little, Director, NRF | Published: April 28, 2011
2 Comments | Posted in Marketing

In the early days of e-commerce, affiliate programs were seen as a top priority for many online retailers. But as time went on, revelations concerning online fraud, spamming, and sketchy search engine practices gave affiliate programs a bad name. Recently, these programs have enjoyed new life with the implementation of social media tools, but the [...]

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Apr28

The outlook for online shopping for Mother’s Day

By Fiona Swerdlow, Head of Research, Shop.org | Published: April 28, 2011
2 Comments | Posted in @Shop.org, Holidays, Research

Given the very late Easter this year, it was a bit of a surprise to realize that Mother’s Day is practically here already. I am happy to report that online shoppers will once again be treating the moms in their lives for this special day. Shop.org members now can download the online-retail specific results of [...]

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