Apr25

What to expect during week one of Online Marketing Month

By Margaret Case Little, Senior Director, NRF | Published: April 25, 2011
Be the first to comment | This entry was posted in Marketing, Research, Retail Companies

Next week kicks off our month-long programming on all things digital marketing. The theme for the week? Benchmarking research (from Forrester Research and comScore) and company case studies (featuring Rue La La and The Sports Authority) to gauge the current industry standard, as well as a look ahead at where online marketing is headed in the next year and beyond.

Here are three reasons why you shouldn’t miss next week’s events from Shop.org Director of Content Artemis Berry.

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