Monthly Archives: April 2011

Apr28

Talking with…affiliate marketing guru Shawn Collins

By Margaret Case Little, Director, NRF | Published: April 28, 2011
2 Comments | Posted in Marketing

In the early days of e-commerce, affiliate programs were seen as a top priority for many online retailers. But as time went on, revelations concerning online fraud, spamming, and sketchy search engine practices gave affiliate programs a bad name. Recently, these programs have enjoyed new life with the implementation of social media tools, but the [...]

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Apr28

The outlook for online shopping for Mother’s Day

By Fiona Swerdlow, Head of Research, Shop.org | Published: April 28, 2011
2 Comments | Posted in @Shop.org, Holidays, Research

Given the very late Easter this year, it was a bit of a surprise to realize that Mother’s Day is practically here already. I am happy to report that online shoppers will once again be treating the moms in their lives for this special day. Shop.org members now can download the online-retail specific results of [...]

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Apr25

What to expect during week one of Online Marketing Month

By Margaret Case Little, Director, NRF | Published: April 25, 2011
Be the first to comment | Posted in Marketing, Research, Retail Companies

Next week kicks off our month-long programming on all things digital marketing. The theme for the week? Benchmarking research (from Forrester Research and comScore) and company case studies (featuring Rue La La and The Sports Authority) to gauge the current industry standard, as well as a look ahead at where online marketing is headed in [...]

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Apr22

BIGresearch report showcases trends in tablet retail

By Fiona Swerdlow, Head of Research, Shop.org | Published: April 22, 2011
Be the first to comment | Posted in Mobile, Research, Social Media

The rapid rate at which tablets and smartphones have been adopted in the past 12 to 24 months has left retailers scrambling to understand more about these consumers. Thanks to our research partner, BIGresearch, we’re pleased to share with Shop.org members select results from its semi-annual Simultaneous Media Usage survey, conducted in late 2010 across [...]

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Apr12

Q1 online sales up 28 percent over 2010

By Fiona Swerdlow, Head of Research, Shop.org | Published: April 12, 2011
2 Comments | Posted in Research

While economic concerns still linger, it appears that many retailers have reason to be cheerful: retailers surveyed for Q1 2011 vs. a year earlier report that the average growth in web sales was a respectable 28 percent. Fifty-five retailers participated in the anonymous Quarterly Online Sales Flash Survey, conducted jointly by Shop.org and Forrester Research [...]

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