Sheplers CEO shares 3 tips for digital commerce growth in 2011

The strength of the Shop.org digital retail community lies with each of our members – most importantly the best practices, tips, and insights you each share.

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As the end of the year approaches and retailers begin to look ahead to 2011, Megan Conniff, editor of Shop.org’s SmartBrief took an opportunity to interview long-time Shop.org member and digital retail executive, Bob Myers, CEO of Western apparel merchant Sheplers on what lies ahead for digital commerce in 2011.

Myers words of advice included:

• “Your success in digital commerce ties directly to a seamless customer experience across multiple channels. This cannot be done in silos. Retailers can no longer afford to build a process or deploy technology that can’t integrate across platforms.”

• “The best investment you could make is in “the team.” As the bar raises across digital commerce, investing in your people continues to be the priority. Retaining and attracting talent is critical. Organizational cultures that promote innovation and collaboration within the four walls of their offices and, even more importantly, allow the team to explore outside the company (Shop.org, for example), will attract and retain future digital leaders.”

• “Invest in technologies that help you customize the experience to individual customer segments, be it locally or globally or preferably both. This holds the biggest potential and is the least flushed out.”

We urge all Shop.org members to keep these in mind as you plan your 2011 and 2012 strategies and tactics and  continue to grow our powerful, vital online and multichannel retail community.

With a number of strong recovery months already under the belts of many retailers, Shop.org is optimistic about the months ahead. We hope to continue to see our retail community grow, creating jobs, improving customer experiences and relationships, and strategically taking advantage of the social and mobile “revolution”.

For more insight from Myers, be sure to read the full interview which ran in Shop.org’s SmartBrief last week.