Cyber Monday: Where we’ve come…and where we’re going

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Cyber Monday. Six or seven years ago, nobody used the term. Fast-forward to 2010 and Cyber Monday has become a part of the holiday landscape for retailers in the U.S. and abroad.

We all probably know the story by now… Right around the turn of the 21st century, people in ecommerce started to notice that on the Monday following Thanksgiving they saw the first big sales spike of the holiday season. In those days, most people had faster Internet connections at work than at home. So naturally, after a weekend of turkey and football with family and friends, they returned to work primed to shop online during their lunch hours.

Shop.org and its parent, the National Retail Federation, were watching this phenomenon, too. In fact, it was NRF who came up with the catchy name Cyber Monday. And it was Shop.org who partnered with Mall Networks, now called Cartera Commerce, to develop the CyberMonday.com site.

No one knew what to expect over those first few years. Despite the data, not everyone believed that Cyber Monday was, in fact, a bona fide phenomenon. Gradually, though, it became clear that—yes, Virginia, there is a Santa Claus. And there is a sales spike on the Monday after Thanksgiving.

Cyber Monday has become a great way for retailers to mark the beginning of the busiest time of the year for online sales. And Cyber Monday deals have proven to be great hits with consumers. This year, nine in ten retailers will feature a Cyber Monday promotion, and Shop.org will release an estimate on the number of people who plan to shop on Cyber Monday this weekend.

Which brings me to the CyberMonday.com site. Have you visited it lately? If you haven’t, you’re in for a treat. More than 700 retailers participate on the site, offering deals on this holiday season’s most popular products along with free shipping, which is good news for consumers hoping to save a little while still giving great gifts. And to top it off, a portion of the profits go to the Ray Greenly Scholarship Fund.

With new deals going up every day, CyberMonday.com is a must for everyone who shops online. And Shop.org, NRF, and Cartera are doing all they can to make this year’s Cyber Monday the best ever.

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