Research: Topline YOY online sales grew for Q3 2010

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July, August and September constituted one of those turbulent quarters when it was hard to determine how retail was really doing – I think I’ve used the term “puzzling” before here, but it appears it’s still apt as economic progress, er, progresses.

As it turns out, for a majority of the 55 retailers who responded to our (anonymous) quarterly online sales flash survey in the past week, things generally turned out pretty well. Conducted in partnership with Forrester Research, we found that four out of five retailers surveyed experienced growth in Q3 compared to the same quarter a year earlier. And it’s solid growth: over half noted that they saw growth of at least 10%, if not quite a bit more.

As usual in this survey, we asked retailers to share any comments about the quarter in general. Some retailers noted that, while traffic is increasing, AOV is down or flat; for others, many of the standard ecommerce metrics are moving in the right direction. My take: online (Web and mobile) channels continue to be generally resilient, and this gauge for Q3 bolsters cautious optimism for the upcoming Holiday season. (If you haven’t already done so, you might want also to check out the NRF holiday forecast released earlier this week.) Members can download the full results from the site. As always, we welcome your questions and comments.

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