Facebook Retail 101: Exclusivity creates a frenzy

4 Comments | This entry was posted in Events, Retail Companies, Social Media

With a multitude of retail brands engaging their brands successfully on Facebook, the issue now becomes: how do retailers convert that to sales? At Shop.org’s Annual Summit last week,  Ron Offir, President of eCommerce at Jones Apparel Group, shared how the company found success on Facebook with pop-up retail stores. In the video below, Offir talks about what he learned from a very successful 3-day Facebook campaign with designer Rachel Roy.

Bottom line: What drives hype and interest? Scarcity of product and limited time offers.

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4 Comments

  1. Posted October 7, 2010 at 2:26 pm | Permalink

    Exclusivity may be effective for a purpose, but it’s generally overvalued in terms of creating value.

  2. Posted October 7, 2010 at 6:58 pm | Permalink

    Seems natural that the pop-up shops evolve into constant presence on fb–migration for ecommerce.

  3. Posted October 11, 2010 at 10:26 am | Permalink

    Interesting how facebook users don’t want you to just plop your regular e-commerce site into a tab. They want something that is unique only to them. I do like the idea of keeping it small and for a limited time only.

  4. Posted February 25, 2011 at 3:40 am | Permalink

    This is superb.

    Our customers at Storefront Social point out that it is really effective to have RSS and Featured/Sale products directly on their Facebook Walls.

    (PS: a shameless plug for anyone looking for a Facebook shop: http://storefrontsocial.com)

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