With a multitude of retail brands engaging their brands successfully on Facebook, the issue now becomes: how do retailers convert that to sales? At Shop.org’s Annual Summit last week, Ron Offir, President of eCommerce at Jones Apparel Group, shared how the company found success on Facebook with pop-up retail stores. In the video below, Offir talks about what he learned from a very successful 3-day Facebook campaign with designer Rachel Roy.
Bottom line: What drives hype and interest? Scarcity of product and limited time offers.